Sales Secret LLC, a website development and search strategy company, is pleased to share with its potential clients a comprehensive list of reasons to choose Magento when deciding between the multitude of e-commerce platforms available today.
Robert Hadland, Managing Member at Sales Secret LLC said, “As a Magento developer, I have come to love working with Magento because of its extensive feature set, massive scalability, and unbelievable price point. It’s my pleasure to share a few reasons that I think that you will fall in love with Magento too!”
The Top Ten Reasons to Get a Magento E-Commerce Website Include:
1- There is a Version with No Subscription Fees (no matter how many SKUs you have)
Magento Community is the free version. It’s surprisingly robust feature set is suitable for the vast majority of online retailers (and of course migration to the more fully featured, and support inclusive, Magento Enterprise edition is always an option).
2- Stable Ownership
eBay owns 100% of Magento and it is a part of the X.Commerce initiative. Not the least of the benefits that come along with the backing of a multinational powerhouse like eBay are its unparalleled cohesiveness with PayPal and its role in the new X.Commerce initiative. This sort of stable backing removes the concern that usually accompanies building an enterprise atop an open source solution.
3- Growing User and Developer Community
Magento Community is used by 33.8% of the worlds e-commerce websites, which makes it the most utilized commerce platform in the world (not to mention that the #3 position is taken by Magento Enterprise at 8.7%).
4- External Marketplace Integration
Magento has a built-in feature set to handle exporting products to Google Base, but there is also an extensive collection of custom extensions that provide extensive integration with popular external marketplaces such as eBay, Amazon, Rakuten, Sears Marketplace, etc.
5- Magento Connect
Magento Connect is the official marketplace for Magento Community and Enterprise modules. From customized checkout pages, to advanced customer interaction tools, WordPress integration or external marketplace integration, thousands of extensions are available to extend Magento’s core functionality.
6- Bundled Payment Integration
Magento provides integrated tools to process orders through a variety of processors like PayPal, Google and Authorize.net. Adding additional payment methods (such as Pay With Amazon) is easily achieved with the installation of a module from the development community.
7- Advanced Search Engine Visibility (SEO)
As strange at it may seem, a great number of popular e-commerce applications do a terrible job handling the complex requirements of ranking well in the search engines for the products you offer. Even without installing any number of fantastic SEO extensions, Magento handle meta-information, XML Sitemap Generation and URL rewrites like a champ.
An enormous community of Magento Developers for Hire have been hard at work for years building custom Magento extensions that provide just about any feature or modification that you can imagine. An unbelievable amount of these extensions are free and installable with just a few clicks. If the extended functionality that you are interested in does not yet exist (however unlikely), there are an army of developers ready to assist.
9- Multiple Storefront Option
Magento offers the ability to operate multiple storefronts, even on separate domains, from the same administrative panel (through a centralized database). Allowing store owners to manage sales, correspondence, promotions and products saves time, and reduces the time commitment of management.
10- Advanced and Customizable Reporting
Magento has prebuilt reporting system that tracks, aggregates, and export information about customer activity, products and sales. In addition, it also has Google Analytics preinstalled to allow you to create reports on actionable data like average sales volume, frequent search terms, most popular products and cart abandonment.
Utilizing tools such as Magento e-commerce website development, custom Magento extension development, and Search Engine Optimization, Sales Secret works tirelessly to serve their customers’ marketing and development needs, with a focus on increasing their sales and profitability. Sales Secret services clients in a wide variety of industries located in such cities as Manhattan, Chicago, Miami, Atlanta, Los Angeles, San Diego and London.