In unum punctum aut alterum, omne opus non tangatur animus, nostrum facere bonum jobs. Hoc non refert si vos es a veteran ipsum qui navigant mutantur in annos Newbie aut nova technology de collegium — we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.
But there’s one marketing channel that is really, really hard to find good examples of unless you’re already in the know: inscriptio. There’s nothing casual about it — you usually need to be subscribed to an email list to find great examples of emails. And even if you’re subscribed to good emails, they are often bombarding you day after day, so it’s hard to notice the gems.
Because it’s so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great — or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!
And for help creating effective emails of your own, download our free guide to awesome email newsletters.
12 Examples of Effective Email Marketing
1) Warby Parker
What goes better with a new prescription than a new pair of glasses? The folks at Warby Parker made that connection very clear in their email to my boss. The subject line was: “Uh-oh, your prescription is expiring.” What a clever email trigger. And you’ve gotta love ’em for reminding you your prescription needs updating.
De quo loquebatur, Lorem co-venalicium callidus est in fundo et inscriptio: Quod si vos non scire ubi ire renovare subscriptione vestra, indicium est quod optometrist est in inscriptio. Nunc illic 'non excusat, quia non TABERNA novum specula!
2) caritas: aqua
Cum hominibus loqui email venalicium, lots of them forget to mention transactional emails. Hi sunt automated emails vos adepto in vestri inbox capta aliqua actio est a website. Quod ex hoc posset esse in specie ad acquirendi ultrices a uber ut updating vestri in ordine progressus tui. Saepe, his patet in textu posuit, et emails ut obliviscatur inscriptio marketers.
Bene, caritas: water took an alternate route. Cum enim aliquis est caritas tribuet: water projects, their money takes a long journey. Most charities don’t tell you about that journey at all — caritas: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don’t even really need to read the email — you know immediately where you are in the whole process so you can move on to other things in your inbox.
I already have a soft, soft spot for BuzzFeed content (70 pictures of dogs in their Halloween costumes, anyone?), but that isn’t the only reason I fell in love with its emails.
Primo, BuzzFeed has awesomely written subject lines and preview text. They are always short and punchy — which fits in perfectly with the rest of BuzzFeed’s content. I especially love how the preview text will accompany the subject line.
eg, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:
Once you open up the email, the copy continues to be great. Just take a look at that glorious alt text action happening where the BuzzFeed logo and first image should be. Et inscriptio quae habetur, quae adhuc rebellabat deferat — et lepidissimam — si non utor, non tibi sculptile neque omnem. Id certum est quod Admiror.
The beauty of Canva‘s emails is in their simplicity. Cumque exierint nova conceptus consilio, Email Signatores autem eorum scire qualis et infra misso email. Singula breviter ponit, ostendit a preview, et ipsi experiri animum lectoris. My colleague neque (quis per se inscriptio marketer) est a ingens fan of emails eorum — quidem, haec dicit Canva scriptor optimus colligationem-in of emails quidam habent ad illa uber quod quis videtur inscriptio in expeditionem.
The subject line of this email from beauty product subscription service Birchbox got my colleague Pam clicking. it read: “Forgot Your aliquid in nobis Februarii Box!” scilicet, Si enim legitur inscriptio in exemplum infra, oblivisci non essent qui posuit discount in arca — erat autem vir callidus certe viam ad eam attendere. Runway ad a discount Et Sale, et habitu rentalis turma, quæ apta sunt verisimile est maxime interest profile Birchbox customers, certe non confundit:.
6) Cook Distributor
I’ve been a huge fan of Cook Distributor‘ “weekly Eats” newsletter for a while. The company sends yummy yummy recipes in meal plan form to my inbox every week. But I didn’t just include it because of its delicious recipes … I’m truly a fan of its emails. I love the layout: Each email features three distinct sections (one for the menu, one for kitchen how-to’s, and one for the tips). This means you don’t have to go hunting to find the most interesting part of its blog posts — you know exactly where to look after an email or two.
I also love Cook Smarts’ “Forward to a Friend” summo iure actionis ut- appellant email. Super Piana sunt in emails — vos coniectans eam — inscriptio, sic etiam de amicorum memoriam vestri emails Subscriptores publi, coworkers, vel diaboli, et domus!
Fortasse autem difficile videtur quod youd 'amo ut an email a turba cuius uber es non iam usura. Inveni viam facere sua sed Dropbox “reversus est nobis!” cute quod ridiculam et inscriptio, et agentes pari RIDICULUS purus Emoticon. plus, Email fecerunt verbum breviatum dulci lumine attingere noluerunt, they just want to remind the recipient that they exist and why they could be helpful. When sending these types of email, ut includit codicibus normarum agendi, stimulos nobis admovent ut adveho ut usura vestri muneris, velut stricto tempore coupon,.
8) Post Paperless
Cum cogito “feriatum email venalicium,” bus Christus recto animi tui, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around.
Take the email below from Post Paperless, exempli gratia. I love the header of this email. Primis, it provides a clear call-to-action that includes a sense of urgency. tum, the subheader asks a question that forces recipients to think to themselves, “Wait, when is Mother’s Day again? Did I buy Mom a card?” Below this copy, the simple grid design is both easy to scan and is quite visually appealing. Each card picture is a CTA in and of itself — click on any one of them and you will be taken to a purchase page.
Humans crave personalized experiences. Est scientia. Cum tibi praesertim fuere creati videntur, te sentire specialis — vos erant 'non iustus questus enim quisque est questus aliud. Et misi cum te amo novit aliqualiter email, et ut curo vestri preferences quod facit beatus.
That’s why I love on-demand podcast/radio show app Stitcher's “Commendatur quia es” inscriptio. Tendunt ad me audite Podcast Episode ex eodem loco novus ones diffundas. Sed Stitcher vult me, ut reveles (et ut subscribe) all the alium awesome content they have — and I probably wouldn’t without their encouragement.
I think this email is also quite a brilliant use of consilio dociles,. The colors are bright, librum et non difficile click — notice the CTAs are large enough for me to hit with my thumbs. etiam, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, exempli gratia: Quod “Aperta Stitcher Radio” button procedit app in phone aperire.
10) Turnstyle Cicero
When I got this email from spin studio TurnStyle Cicero, Sensi quasi ab amico legerem email.
Sapienti consilio,, sunt servanda est simplex: a branded header followed by plain text and a simple footer. But the copy was what caught my eye. Est amica, sed non ficta: “Scimus enim vos non occupantur, et odi ad te fallunt sicco;” “Dimitte ut auxilium accommodare possumus scire si ullo modo fieri;” “Liberum nobis quodam – Nos volo ad auxilium :)”. plus, Et quod provisum est mihi opus est scire singula cum locutione accurata — nam et ego quod memoriam signati, vsque diem, et ad eorum numerum telephonicum.
Deest ipsum solum intendit id rhoncus erat CTA; but otherwise, the genuineness of the email copy really stuck out to me and made me feel close to the brand.
Your customers cupio to hear from you about exclusive deals and other ways they can save money. Offering coupons and discounts via email can be an effective tool for both customer acquisition and customer loyalty. I think office supply vendor Poppin did a great job with this email where they offer a 15% off promotionem. clara est, font color compositus suum mollis frigus habuimus, modern medios serra dissecuit, and the design is simple with four distinct calls-to-action. plus, Non novi te, sed semper amare bonum pun.
interdum, fuere autem optima consilia simplicioribus. Sapienti consilio,, this email takes the cake. It’s super easy to scan, quod suus 'securus ad illud concoquere. The copy is simple but clever and aligns perfectly with their brand. And they are telling you exactly what you need to know about the new product; nil plus, nothing less. Because this email is about driving awareness of a new product rather than converting someone to become a lead or customer, that’s all you really should be noticing. So hats off to Drybar for using design to better communicate its message!
These are just some of our favorite emails. Who sends you emails that you love? Share your commentaria in Favorites, Post hos et frangam de futuris.