Email newsletters are an important marketing and communications tool for many businesses. You can stay in touch with past customers, market your products to those who have expressed interest but haven’t yet purchased, and get extra exposure for your sales and promotions. Email is an extremely cost effective marketing method and it is likely to produce a higher return on investment than any other type of marketing or advertising.
The appearance of your newsletter can be enhanced with an attractive design, but having a custom design isn’t the only option. Templates are available for newsletters, and many of them are provided by companies that manage mailing lists like MailChimp and Campaign Monitor. Those two providers market towards designers more than competitors like AWeber, so as a result they tend to have better quality and quantity of templates available.
Here is a look at some of the templates available.
MailChimp Templates:
These templates are free for use on paid accounts. Free accounts are limited to more basic templates. MailChimp has made design a big priority. Their user interface is very nicely designed and easy to use, and they’ve also made it a priority to offer these professional-quality templates to their paid users.
Campaign Monitor Templates:
Like MailChimp, Campaign Monitor also markets to designers, so naturally they have made it a priority to offer well-designed email templates. Campaign Monitor users can take advantage of a wide variety of templates, including the ones showcased below.
Premium Templates:
The templates in this section are not related to a particular mailing list manager, they are just general HTML templates. Some mailing list managers will require you to use some proprietary code in your templates in order for them to work with their system. If you are using one of these mailing list managers you will need to make some edits to the template. Other mailing list managers will allow you to just paste in the HTML of your email, so you can essentially use any HTML email template without needing to add their proprietary code snippets.
