Free and premium WordPress newsletter plugins are a WP site owner’s most powerful tool for growing a mailing list or email subscription. Subscribers of newsletters want to keep up to date with what your business or site is doing and email newsletters are still the best way to communicate that information with your readers and customers. From a business perspective email subscription lists are preferred over Facebook and Twitter followers because click-through rates (CTR) are much greater and this medium offers more flexibility in some aspects. Recently there’s been a surge of new premium WP newsletter plugins that have been developed to improve subscriber rates in a more effective and elegant manner. Below we’ve created a review list of the best WordPress newsletter plugins currently available. If you’d like to learn about other professional tools for your WP site, take a peek at our premium WordPress plugin directory.
Premium WordPress Newsletter Plugins
Subscribers Magnet – A premium WordPress newsletter subscription plugin that makes it easy to create subscription optin forms and place them strategically throughout your WP blog. You can add forms to your sidebar, within posts or pages, or in your comments section. The real power of this WordPress subscription plugin is that it can automatically import the user’s name and email into the forms so that all the visitor has to do is click the subscribe button. Other additional features include double optin capabilities, popin forms, and a custom footer bar signup form. Some of these forms can also be limited to show only a certain amount of times per user.
Newsletter Booster – This is another premium WordPress newsletter plugin that attempts to assist you in gathering more subscribers. Once it’s installed and activated on your WP site, it adds a subscription check box to your login page and comments section. Thus, when a new visitor logs in or tries to comment all he/she has to do is check that signup box to subscribe to your newsletter. There’s even a settings panel that allows you to format the text and the look and feel of the optin check box.
WordPress Newsletter Plugin – Tribulant’s premium WP newsletter plugin is much more than a simple subscription plugin designed to help you increase your subscriber rate. It’s a full blown email marketing tool that lets you create and send newsletters directly from your WordPress site. This can be especially desirable since email marketing services can become quite expensive depending on how many emails you send and the number of subscribers you have in your mailing list. Saving you money isn’t the only benefit of this premium newsletter plugin. The plethora of features that it offers includes subscriber statistics, free or paid subscription plans, email scheduling, PayPal integration, the ability to create multiple mailing lists, newsletter templates, email queue, automatic and manual import and export of subscribers via CSV, add custom fields to forms, sidebar newsletter widgets, send HTML newsletters, subscriber management panel, mailing list stats, embeddable optin forms that can be placed anywhere on your WP site, email history, add attachments to emails, Gmail SMTP capabilities, compatible with WordPress MU, email tracking, POP and IMAP bounce handling, unlimited subscribers and contacts, ability to display banner ads to subscribers, AJAX integration, SMTP authentication, send post as a newsletter, off-site subscription forms, and bounce email management functionality.
Standout Comments – A premium WordPress subscription plugin that adds extra optin subscription sign-up functionality to your WP blog. Check box forms are added to your comments section so you can easily capture a commenter’s email address if he or she wishes to subscribe to your newsletter. Other features include sharing buttons, banner ad placements, tweetback tracking, and an administration panel to easily change the plugin’s settings.
Free WordPress Newsletter Plugins
MailPress – A free newsletter plugin that comes with a ton of awesome features that’s available for download at the WordPress repository. MailPress was initially created so that admins could customize the look of all emails sent by your WordPress blog. Since its inception however it has grown to offer several other features and extra add-on functionality. Admins can not only customize WP emails but create full newsletters, custom email notifications for new posts, comment subscriptions, HTML or plain text emails, email themes/templates, double optin forms, regular signup forms, autoresponders, and multiple mailing lists. The plugin add-ons permit handling of bounced emails, importing emails, user roles and capabilities, phpmail, sendmail, email tracking, image and video uploads, and the ability to batch send emails. It’s truly one of the most ambitiously developed free newsletter plugins that’s currently available. The only downside of this plugin is that you have to manually update it to prevent losing any customizations you’ve made to MailPress.
Newsletter – A popular free WordPress subscription plugin that enhances your ability to collect newsletter subscribers. The Newsletter plugin offers single or double opt-in subscription options plus the ability to totally customize what the user sees when he/she subscribes or unsubscribes. A text editor is included to permit the admin to create custom newsletters that can be personalized with each subscribers name.
MailChimp List Subscribe Form – Another free WordPress subscription plugin to help you get your newsletter subscription signup form up and running. This is really just a simple WP subscription plugin that makes newsletter form creation for MailChimp’s email marketing service easier in WordPress. In practically no time you’ll be able to create your newsletter subscription form for MailChimp and add it to your WP sidebar via a widget. It’s not chocked full of extra features but it does get the job done. Why MailChimp you ask? Well, for one reason, they offer free services for mailing lists with less than 500 subscribers or 3000 emails which makes them perfect for newsletter virgins. More benefits include competitive pricing, lots of features, an intuitive user interface, the ability to fully customize your newsletter with ease.
ALO EasyMail Newsletter – If you’d like to avoid the email marketing services, this free WordPress newsletter plugin allows the WP admin to create custom HTML newsletters to send to registered users, subscribers, and other email addresses. The ALO EasyMail Newsletter plugin uses automatic batch sending via WP cron to send out small batches of emails at preset time intervals. This helps to avoid email delivery failure that occurs when large numbers of emails are sent out all at once. Additional features of this WP newsletter plugin include opt-in forms, subscriber imports, mailing list management, assignment of roles and management capabilities for newsletters, newsletter reports, autoresponders, and support for multiple languages.